In this episode, Timothy Paulson shares insights from $1 Billion Brands on “Branding vs. Direct Response Marketing.”

Show Notes

• Branding vs. Direct Response Marketing
• How much $ do you need to brand your business?
• What is branding?
• What is direct response?
• What companies should you imitate (and at what point in their history?)
• Sy Sperling and Hair Club for Men’s branding secrets
• Why some people love branding (it’s about accountability)
• Billboard ads by lawyers - a complete waste of money?
• Don’t look to become famous; look to make the sale.
• Joe Polish’s “Is Selling Evil” presentation.

People Mentioned

• Joe Polish
• Ray Kroc
• Phil Knight
• Steve Jobs
• Sy Sperling
• Claude Hopkins
• Robert Collier
• Ogilvy
• Dan Kennedy
• Gary Halbert

Book mentioned

• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

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