• Where you can find reliable resources for what's cutting edge in the industry (BESIDES www.richcleaner.com).
• Joels story of how reading a certain magazine made his carpet cleaning business go from broke (only making $35K per year) to $125K per year, in just 12 months!
• What is it about carpet cleaning and restoration that can bring you happiness? HINT:It's not money!
• What makes the difference between success and failure in cleaning and restoration?...the answer is different than you think!

Joe Polish and Joel Cohen talk with ICRA Jim Holland and Barry Costa from the International Cleaning and Restoration Association about a NEW certification program called Performance Assessments.

• Discover an industry trend that you'll definitely want to be a part of...or you might find yourself left behind!
• A new - and BETTER - way you can evaluate your own (or your technician's) proficiency as a cleaner. You say your company is the best- Use this to PROVE it!
• How you can use a new evaluation process to differentiate your company...and how to use good marketing to make sure your prospects and clients know about it!