Rich Cleaner Podcast

In this episode, Timothy Paulson shares how the first 3 seconds of any marketing can lead to wealth when done right, or failure when done poorly. 

Show Notes

  • A tribute to the late Dan Kennedy.
  • You only get ONE chance to make a first impression.
  • The “3-second rule” to the most powerful marketing.  
  • Your prospects and clients need to know you are speaking to them.
  • Enter the conversation going on in the mind of your clients and prospect.
  • Timothy Paulson’s example of marketing for Chiropractors.
  • The THREE BIG questions you need to ask about every piece of marketing you do.
  • A look at and critique of different websites.
  • To get involved with the ELITE CLEANERS program:
    com/elite/secureorder.php

People Mentioned

  • Joe Polish
  • Dan Kennedy
  • Gary Halbert
  • Robert Collier
  • Eben Pagan

 Websites mentioned

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Direct download: RC_79.mp3
Category:general -- posted at: 8:00am EST

In this episode Timothy Paulson gives a SNEAK PEAK into Chapter 5 of Joe Polish’s exciting unreleased book, The Average Joe’s Marketing Book.

Show Notes

  • How to get Chapter 1 of Joe’s unreleased book for FREE: JoesMarketingBook.com
  • The difference between Unhappy, Satisfied and Happy Clients, and how to you can create HAPPY clients who keep doing business with you while referring others.
  • Are you in the “Transaction business” or the “Relationship Business” and what’s the difference? (It’s huge!)
  • Giving your clients something to talk about.
  • The incredible value of… client complaints! (Yes, really.)
  • How you can create Happy Client Experiences.
  • How Joe Polish creates RAVING FANS in his Genius Network

People Mentioned

  • Joe Polish
  • Mike Tubbs, AA Certified Services, Arizona

Book mentioned

  • The Average Joe’s Marketing Book by Joe Polish

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Direct download: RC_78.mp3
Category:general -- posted at: 8:00am EST

In this episode, Timothy Paulson shares insights from $1 Billion Brands on “Branding vs. Direct Response Marketing.”

Show Notes

  • Branding vs. Direct Response Marketing
  • How much $ do you need to brand your business?
  • What is branding?
  • What is direct response?
  • What companies should you imitate (and at what point in their history?)
  • Sy Sperling and Hair Club for Men’s branding secrets
  • Why some people love branding (it’s about accountability)
  • Billboard ads by lawyers - a complete waste of money?
  • Don’t look to become famous; look to make the sale.
  • Joe Polish’s “Is Selling Evil” presentation.

People Mentioned

  • Joe Polish
  • Ray Kroc
  • Phil Knight
  • Steve Jobs
  • Sy Sperling
  • Claude Hopkins
  • Robert Collier
  • Ogilvy
  • Dan Kennedy
  • Gary Halbert

Book mentioned

  • The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections.  Members get marketing strategies, business building tools, tactics for exponential growth and more.  It’s easy to join, and very affordable.  You can learn more about the Elite Cleaners at www.RichCleaner.com

Direct download: RC_77.mp3
Category:general -- posted at: 8:00am EST

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